About the course

This course will help prepare you for a range of careers in marketing, communications, market research and public relations. It enables you to build personal skills and experience demanded by employers. It is a full-time course offered in partnership with Canterbury Christ Church University and is three-years in duration. The first two years of study taking place at our Bromley Campus and the final year at either Bromley Campus or Canterbury Christ Church University.

For further information please email This email address is being protected from spambots. You need JavaScript enabled to view it.

UCAS code

  • The UCAS code for this course is N501
  • The university code for Canterbury Christ Church University is C10
  • Apply via: www.ucas.com

What you will study

Year 1

  • People management in the 21st Century (20 credits)
  • Contemporary business issues (20 credits)
  • Accounting and finance for business (20 credits)
  • Marketing principles and practice (20 credits)
  • Applied statistics for business and management (20 credits)
  • Economics (20 credits)

Year 2

  • Consumer behaviour (20 credits)
  • Marketing planning (20 credits)
  • Marketing research (20 credits)
  • Introduction to digital marketing (20 credits)
  • Integrated marketing communications (20 credits)
  • Project management (20 credits)

Year 3

  • Strategic marketing (20 credits)
  • Global marketing (20 credits)
  • Marketing culture and communications (20 credits)
  • Public relations (20 credits)
  • Dissertation (40 credits)

Assessment

  • A wide variety of assessment methods are employed to develop both academic and professional skills
  • The overall emphasis within the programme is on coursework assessment. This will involve the use of essays, reports, presentations, reflective and critical assignment, research activities and case studies.
  • Examinations may be used to recognise end of module achievement, particularly where professional body accreditation is offered, and may involve unseen or open-book exercises

Entry requirements

  • You will require a minimum of 64 UCAS points from at least 2 A levels or equivalent and five GCSEs grades A* - C / 9 - 4 including English and maths
  • OR Business Level 3 Extended Diploma
  • OR other business-related Level 3 qualifications
  • We also welcome mature applicants who may not satisfy the above criteria
  • Applicants who require a Tier 4 Student Visa need to provide an IELTS 6 with minimum required component scores 5.5 in reading, writing, listening and speaking

Costs and loans

  • The Student Finance England Loan is available for this course

Moving forward

  • Master’s degree
  • Membership of a professional institution
  • Employment in the marketing, market research and PR sector

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