About the course
The degree is designed to prepare people for active participation in Marketing. It includes building a wide range of personal skills and the experience demanded by employers. Studying for a higher education award in Marketing will equip you with the knowledge and skills needed to establish a career in marketing, market research, marketing communications, public relations and other related fields. BSc (Hons) Marketing is a full-time programme offered with our partner university. It is a three year programme, with the first two years of study taking place at the College and the final year either at the College or on the campus of our partner university.
How to apply
- The UCAS code for this course is N501
- The university code for Canterbury Christ Church University is C10
- Apply via:www.ucas.com
- GCSEs - grades A*-C including English and maths
- Or Business Level 3 Access to HE Diploma
- Or Business Level 3 Extended Diploma
- Or other business-related Level 3 qualifications
- You will require a minimum of 72 UCAS points
Additional Entry Requirements
- 64 UCAS tariff points from at least 2 A levels or equivalent and GCSEs grades A*-C including English and maths.
- Mature applicants, without the normal entry requirements, are encouraged to apply and will be accepted if there is evidence of their ability to succeed.
- Applicants who require a Tier 4 Student Visa need to provide an IELTS 6 with minimum required component scores 5.5 in reading, writing, listening and speaking.
What you will study
- You will study a range of modules that will give you a board and balance knowledge of business. Students will develop their own interests as the course progresses, with these interests potentially forming the basis of your Year 3 Dissertation Research Project. This will provide you with a personalised pathway to focus your career interests.
The degree programme is designed to allow students incremental development to achieve the learning outcomes.
- Year one provides a varied and interesting introduction to the business environment in the key areas of management, financial accounting, marketing, economics, and quantitative analysis. It provides the essential foundation to the whole programme whilst allowing flexibility to choose a variety of pathways in the second and third years.
- All students study a number of core modules, including Management and Leadership, and Project Management; which are respectively accredited by the Chartered Management Institute and Association for Project Management. You will also study specialist marketing modules including Marketing Planning, Marketing Research, Introduction to Digital Marketing and Integrated Marketing Communications. The marketing degree programme is a single honours. The degree will prepare you for a professional career and provide you with the opportunity to gain a broader understanding of Marketing.
- In Year 3 you will study two specialist modules including, Strategic Marketing, Global Marketing, Marketing Culture and Communications and Public Relations. Students will also undertake a research project Dissertation of choice relating to the knowledge, skills and understanding gained throughout the degree. Dissertation supervision is led by our degree partner, Canterbury Christ Church University.
Many students seek summer internships to develop experience within the marketplace and industry of their choice. The Faculty is happy to support students who wish to pursue a summer internship.
Branding and Advertising Essentials
The aim of this module is to provide you with grounding in branding and the role that advertising and marketing communications plays in supporting the brand. It also lays a foundation for your future advertising and marketing study.
Contemporary Business Issues (20 credits)
This module provides an introduction to business concepts and models. You will learn how to use information sources, research and analyse to apply these concepts to the practice of business. You will learn about contemporary and emerging business issues, including the structure and organisation of different industry sectors, the changing macro-environment, emergence of new economies and the inter-relatedness of the global trade. You will gain an understanding of prevailing themes impacting business today, such as, sustainability, enterprise, innovation, corporate social responsibility and globalisation. The module will support the development of your study skills for both your academic studies and skills in the modern workplace.
Accounting and Finance for Business (20 credits)
The module provides an introduction to accounting and finance for those who are NOT majoring in accounting or finance. It examines the basic principles and underlying concepts of accounting and the ways in which accounting statements and financial information can be used to improve the quality of decision making. You will learn key accounting and finance topics and be introduced to financial statements and case studies to understand the role of finance in the business environment.
Marketing Principles and Practice (20 credits)
The module is designed to provide you with an introduction to marketing, its fundamental concepts and an overview of marketing practice. You will learn how marketing differs from the production, product, and sales approaches to business. You will gain a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus and the impact of the marketing environment. The module will define the main core marketing concepts, such as the marketing and services mix, consumer buyer behaviour, product development, market research and strategy, marketing communication, relationship and digital marketing.
Business Analysis (20 credits)
This module will help you develop a range of statistical and computing skills that can be used during the course of your academic programme and future careers in business. You will learn and engage in business and market research, statistics used in business, marketing, economics and finance. You will engage with published literature and various statistical techniques.
Economics (20 credits)
The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip you with an understanding of decision-making at the levels of the market, the firm and the nation. You will analyse the operation of the individual market by means of demand and supply models. You will appraise different markets and the dynamic nature of these markets regarding, perfect competition, monopoly, oligopoly and monopolistic competition. Students will be introduced to macro-economic affairs and will learn how to critically assess current developments in the U.K. and Europe, free market versus government intervention, fiscal and monetary policies and global economies.
Introduction to Digital Marketing (20 credits)
The aim of the module is to develop your practice, knowledge and professional skills across a range of digital marketing tools and appreciate the implications of digital marketing planning in both business to consumer and business to business markets. This will help you understand the nature and role of digital marketing on the whole marketing function and explore the implications and effects of digital marketing for the design and development of the modern marketing. As part of this you will also need to appreciate the ways in which digital media and marketing activity can be monitored and evaluated to improve future performance.
Project Management (20 credits)
You will gain a comprehensive theoretical knowledge of the discipline of Project Management and will examine the role of project management through the application of a range of analytical models and tools as applied to a range of case studies. You will learn a range of topics in line with various project management methodology, such as the Association of Project Management Body of Knowledge (APM BOK). You will study a range of topics including, Project Selection Methods, Project Cost Estimating, Project Scheduling, Team-building within Projects, Project Risk Management, Project Quality Management and Project Termination methods. You will have access to interactive project management software, applications and training programmes including, Microsoft Projects and ILX Simulation Program. Additionally, the knowledge gained will enable you to operate effectively in a project oriented environment within any type of business organisation.
The module introduces you to the background and context of the modern retail business. A history of retail development will be reviewed and an analysis of its impact on current activity will be undertaken, including an exploration of prevailing trends in consumer retail marketing environments. The module will examine the practical applications of the elements of the retail marketing mix. Decision-making processes and strategic choices will be evaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, store design and layout, in-store communication and merchandising. Special consideration will be placed on retail buyer behaviour and the influence of the store and the brand on intention to purchase.
Marketing Research (20 credits)
The module will explore the nature, scope and recent development of marketing research and its context in the marketing decision process. A range of both primary and secondary data sources as well as quantitative and qualitative research techniques will be explored, evaluated and contextualised. For example, government and commercial sources of data and the use and design of questionnaires, focus groups and in-depth interviews will be used to demonstrate various aspects of the research process. In line with current practice the use of current information technology software will be introduced in order to facilitate data analysis and presentation.
Consumer Behaviour (20 credits)
What do we know about consumers and how can we manage our marketing activities to influence them to buy the products we take to market? The aim of the module is to develop a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. Firstly, the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Secondly, the module will examine the social, cultural and environmental influences on the consumer, the family, reference groups, digital technologies, social class, age cohorts, broader socio-economic factors and the ways in which group membership influences individual consumers, and the impact of the ethical consumer. Thirdly, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.
Integrated Marketing Communications (20 credits)
The module explores integrated marketing communications as a tool for building and maintaining brands. It will give good insight into the practical processes and the strategies involved in creating such campaigns, and explores in particular the characteristics of the different communications tools available to marketing communications executives.
Strategic Marketing (20 credits)
To develop in students a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR. The core components of communication and PR activities, including generating news and gaining media coverage, will be applied to a range of scenarios and evaluated in terms of effectiveness. On a practical level students will also investigate learn how to write a press release through researching current practice, analysing style and structure, and comparing their own work. Students will also need to appreciate how to target journalists. The media are not a focus of the module, but an overview of media organisations, media consumption and journalism will be applied to public relations activity. They will learn how to monitor and evaluate a PR campaign.
Global Marketing (20 credits)
The module provides students with an appropriate critical awareness and understanding of marketing in a constantly changing global context. The module develops student understanding and then provides a forum for critical analysis of the application of marketing techniques in international, multi-national, and global market situations. Emphasis is given to the relative importance of political, economic, socio-cultural, technological, legal and regulatory, and environmental issues as they apply to (changing) country-specific and regional contexts. Market research techniques and practices develop student understanding of market entry and market sustainability techniques as aspects of competitive advantage.
Marketing Culture and Communications (20 credits)
The module develops student to gain a critical understanding of the importance of cultural context(s) in influencing worldwide customer and consumer behaviour and in particular, the impact on marketing communication. The module develops student understanding in relation to the importance of an appreciation of how the cultural context(s) for global marketing activities can be regarded as similar, or dissimilar to their home-country situation. Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range of marketing activities, but with particular emphasis on its value in relation to both personal and non-personal marketing communications activities such as face-to-face personal selling, and advertising and packaging, respectively.
Public Relations (20 credits)
This module aims to develop in you a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.
Dissertation (40 credits)
The aim of the module is to provide you with the opportunity for the practical application of theory to a business oriented problem and to develop research skills and the principles of research design. You will learn how to produce a brief research proposal and will benefit from individual and group tutorial support giving you the opportunity to discuss the nature, scope and suitability of the proposed study before it receives approval. You will undertake an extended research project in the area of your choice under the supervision of a member of the University Centre.
A wide variety of assessment methods are employed to develop both academic and professional skills. There is a balance of coursework assessment and examinations in this programme. Coursework will involve the use of essays, reports, presentations, computer- based projects, reflective and critical assignment, research activities and case studies. These will enable you to research and review a wide range of business practice and apply your learning. Examinations and Time-constrained assessments (TCA) are used to recognise end of module achievement, particularly where professional body accreditation is offered, and may involve unseen or open-book exercises.
You will receive feedback on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to help you learn and you are encouraged to discuss it with your
Module tutor. We aim to provide you with feedback within 15 working days from final submission.
COST AND LOANS
You can apply for a student loan for this course.
Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.
You will be required to cover the cost of:
- Text books
- Travel to other sites - Where required
- Library Fees and Fines - If you fail to return loaned items within the required time you will be responsible for the cost of any fees or fines applicable
- Printing and photocopying - Ypu will need to cover the cost of any printing or photocopying undertaken to support your learning
- Graduation ceremonies - It is free for you to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by you.
LEARNING AND TEACHING
Our teaching supports students in reaching their potential in the course. We recognise the diversity of learning styles and techniques they will use and offer a variety of means through which they can engage with the subject: lectures, seminars, discussions, presentations, visiting speakers, digital materials, coursework and tutorials.
We offer timely feedback from tutors. We also value the learning from students’ experiences with other work and organisations and support their reflections on their academic and personal development. We encourage them to develop skills relevant to life and work as well as for academic study. Typically, teaching takes place in face to face mode and in on-line environments and is informed by student feedback.
Each module will involve 200 hours of work with 50 of these being contact time (lectures and seminars) and the rest self-directed study which includes preparation for and the production of assessments.
Our classes are delivered in smaller groups, enabling students to learn and develop understanding using more formative assessments.
Modules are split over two semesters with 60 credits studied on each semester, with the exception of modules that 40 credit bearing, such as some Work Based Learning Projects and Dissertations.
Students will typically have around 14 contact hours per week with additional academic tutoring outside of these hours. Delivery of most modules will typically consist of a 4 hours in total, with one hour interactive lecture and a two hours seminar/workshop, and one hour follow up tutorial per week. There is also contact time allocated to provide students with further tutorial support outside of the classroom.
INDEPENDENT LEARNING AND OVERALL WORKLOAD
When not attending lectures, seminars, workshops or other timetabled sessions you will continue learning through self-study. Typically, this involves reading journal articles and books, undertaking research in the library, working on projects, and preparing for coursework assignments/examinations, workshops and seminars.
To enhance student learning your module tutor may direct you towards specific readings and/or activities to complete before class.
For each 20-credit module, your study time is about 10 hours a week. On average, you should expect to study for 30 hours per week during term time.
A University Centre has close links with the college’s Business School and benefit from the Employers Advisory Board that has established partnerships with representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.
Student undertaking a Work Based Learning module, benefit form employer engagement in the development of their work promote future employability.
Our faculty staff have a wide range of industry and academic experience and deliver the vast majority of lectures and seminars. We recognise the importance of continuing professional development and the accreditation of awards relating to the HE Sector, such as HEA recognition.
A good BSc (Hons) Marketing award enables you to continue your studies towards a Master Degree or Membership of professional institutions in areas such as the Chartered Institute of Marketing (CIM), the Chartered Institute of Personnel and Development (CIPD) or the Chartered Management Institute (CMI). You will be equipped with skills to enter into a Marketing career or enter into more creative industries. The good thing about a Marketing degree is that it can open the door to many opportunities.